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At the moment I was writing these lines, it was 11:13 PM on August 11, 1999: on that day, there was the last eclipse of the millennium!, only visible in the Northern Hemisphere. There were many people talking about the apocalypse here, the end of the world there, and I couldn't stand hearing about Nostradamus, a bomb in Paris, the Antichrist, blah-blah-blah... Well, the world didn't end, and, as it was obvious, these "prophecies" were exposed as pure deception. But still, we hear many people saying - vehemently - that the world will end in 2012..

Denis Kandle

TAGS: activism, Bible, Christians, culture, philosophy, religion

“DKANDLE weaves swirling multi-colored vibrant unearthly soundscapes, blending fuzzy and reverberating Shoegaze textures, mesmerizing Dream Pop meditations, sludgy Grungey tones and moody Post-punk strains, heightened with soul-stirring lyricism and pensive emotive vocalizations”

The problem is that there is A LOT of sensationalism behind all of this... It would be great if everyone could distinguish what is true and what is not, but the fact is that the vast majority of people are swayed by what is said. This occurs in all areas: in politics, journalism, religion... Someone says something is true, people don't investigate and accept it because the majority of others take it as true, so it must be true... It's this kind of attitude that needs to be rethought.

Not everything you hear and read is true. What you read in newspapers and on the internet, hear on the radio, and see on TV is almost always conveying distorted information. From small to large, from DIY alternatives to big corporations, everyone tries to promote their own interests! And to get others to "buy into it," many resort to the misuse of rhetorical tactics.


Rhetoric is considered a science; when used properly, it can bring benefits to those who employ it. Rhetoric is the art of speaking well, of convincing people to accept an idea. There is nothing wrong with the use of rhetoric – it is what makes the difference between an interesting text and a boring one. Great leaders always employ a lot of rhetoric in their speeches. However, it is often severely misused. In these situations, the intent is to "deceive" people, making them get carried away by appearances through the use of fallacies (arguments that seem logically well-structured but are not true) and also through persuasion, which aims to capture the interlocutor's attention through impactful words, beautiful speech, or sometimes through energetic, aggressive speech – it's like a spectacle where the audience becomes absorbed in that trance. People are easily swayed by emotion, so they identify a lot and find such words and actions very appealing.

Rhetoric is not necessarily interested in telling the truth: its real interest is to convince, sometimes at any cost. A good argument must have relationships of consequences between the statements; they must be articulated, they must "make sense." Rhetoric cannot ignore this rule if it wants to be used properly.

Rhetoric often induces people to think in a certain way, being "taken in" through psychological tactics using embellished speeches. Many people imagine that someone speaks well when they speak beautifully, but it's not quite like that... The dogmatic person is the one most easily swayed by poorly used rhetoric because the dogmatic person has a naive belief in human ability, and thus is more easily led to believe in things that go blatantly against logic.


We all yearn for truth and seek it out. However, we must be cautious about distinguishing rational arguments from rhetorical persuasion. How can we verify the truthfulness of something? By confronting it with the contingencies of reality.

It is crucial not to accept something as true merely because it has been passed down through tradition or sacred texts. Be wary of anyone who claims ownership of an Eternal and Unchanging Truth.

No one is the Owner of Truth - not me, not you, not scientists, physicists, journalists, Christians, Muslims, Buddhists, Hindus... All of it - Vedas, quantum physics, the Bible, O Globo, Times, Tranzine - it's all fiction... The only thing we know is that we know nothing. What we consider certain and established today may be proven wrong tomorrow... So, be suspicious of those who assert many certainties.

Proclaiming oneself as the bearer of Truth merely indicates the megalomania and pretension of the proclaimer.

Rhetoric is extensively used by politicians, who play with it all the time. The same goes for evangelical pastors. All those pastors, whether on television or not, are well aware of the advantageous effects of using rhetoric, and that's why they bombard the viewers with pompous names and mobilizing phrases that create a high impact, such as "Holy Bonfire," "Deliverance Session," "Mantle of Prosperity," "Family Peace Sunday," "Worker's Blessing Day," "Rose of Eternal Love," "Anointing with the Oil of Perfect Health," and the "Miraculous Grotto" (made of styrofoam, quite tacky!, lol).

What are your thoughts on this subject? Leave your comment below

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Vamos falar a "Verdade"
O Cristianismo e o Nazismo

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The structure behind the company
by Edir Macedo


Edition #2
Rio de Janeiro, 1999

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